Articles
8 Steps to Better Creative Input (with or without an AE)
A recent discussion over at the LinkedIn Creative Directors Group asked the question, How to get good, focused input when you don’t have the luxury of having Account Execs on staff?
Kyle on Advice, Agency Issues, Management, process - Jul 14
Advice For Students & Recent Grads
With the Spring semester coming to a close, I had the opportunity to participate in portfolio reviews at local schools. I took notes on common mistakes and words of wisdom that floated through my head during each review, and several themes emerged. Read on for the tips…
Kyle on Advice, Career Advice, Hiring - May 18
positive role models
As the leader of a creative team, being positive is extremely important.
On Connecting Media Buyers and Creative Teams
One of the issues I’ve been wrestling with the past few weeks is getting our media team connected with the creative team on a project that’s still a few months from fruition. So I’ve been looking at ads—specifically mobile ads (although it’s not what we’re developing)—through the lens of what happens when media buyers and creative teams work well together and what happens when they don’t.
Kyle on Advice, Agency Issues, In-House Issues - Apr 27
artist at work
…thought we’d be the next Picasso or Thoreau – but groceries, cars, rent…
TK on Advice, Creativity - Apr 27
No more b***hing…at least for now
Yah, figured I’ve whined enough for one month. I’ll take a break. No complaints about lack of process, lack of proper briefs….and all that. Instead, I’m going to offer a word of encouragement. Get a sketchbook. Doesn’t have to be big, or fancy – and no – you don’t have to be from a design [...]
TK on Advice, Creativity - Apr 7
Be specific
A few specific tips for getting through the cloudy world of in-house advertising.
TK on In-House Issues - Mar 25
Watch Your Social Media
The pros and cons of developing an online persona are strong. In several instances, a candidate’s social media behavior directly tipped the scales in whether or not they got hired.
Kevin on Hiring, Management - Mar 14
Four Books That Can Make You a Better Creative Director
This post came about thanks to a tweet from fellow CD Verne who asked for book recommendations that might be valuable to Creative Directors. In no particular order, here’s what I suggested:
Kyle on Advice, Management - Mar 11
What Makes a Good Creative Director?
There’s a great post over at The Denver Egotist: What Makes a Good Creative Director… it’s must-read stuff for anyone following this path.
Kyle on Career Advice - Mar 5
Finding a Balance
If I had to pick the #1 most important thing I have to do as a Creative Director, it’s this:
Create an environment where my creative team can do their very best work.
Sounds simple enough, but it’s a delicate balancing act that demands an ever-changing mix of approaches:
Kyle on Advice, Career Advice, Management - Feb 20
Embrace the Copy
A happy marriage of content and design is critical to creative success. Yet this key concept is lost on too many. Designers are graduating school without understanding how to work with a copywriter, and one-dimensional creative directors are letting them produce bad work.
Kevin on Copywriting - Feb 19
Does a Four-Year Degree Matter?
The problem with restricting creative hires to only those with four-year degrees is that it sets an artificial threshold that has nothing to do with the real qualification — talent.
Welcome to Creative Cohort!
Creative Cohort is a place for creative directors who want to learn how to get better at what they do by sharing stories and advice, commiserating, mentoring and more. But say you’re not a creative director. Maybe you’re a student studying design or advertising, a coffee fetcher, production artist, copywriter, art director, freelancer,… whatever. You [...]
Kyle on Creative Cohort, Feature - Feb 12
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