Articles: February 2009

Finding a Balance

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If I had to pick the #1 most important thing I have to do as a Creative Director, it’s this:

Create an environment where my creative team can do their very best work.

Sounds simple enough, but it’s a delicate balancing act that demands an ever-changing mix of approaches:

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Kyle on Advice, Career Advice, Management - Feb 20

Embrace the Copy

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A happy marriage of content and design is critical to creative success. Yet this key concept is lost on too many. Designers are graduating school without understanding how to work with a copywriter, and one-dimensional creative directors are letting them produce bad work.

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Kevin on Copywriting - Feb 19

Does a Four-Year Degree Matter?

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The problem with restricting creative hires to only those with four-year degrees is that it sets an artificial threshold that has nothing to do with the real qualification — talent.

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Kevin on Hiring - Feb 13

Welcome to Creative Cohort!

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Creative Cohort is a place for creative directors who want to learn how to get better at what they do by sharing stories and advice, commiserating, mentoring and more. But say you’re not a creative director. Maybe you’re a student studying design or advertising, a coffee fetcher, production artist, copywriter, art director, freelancer,… whatever. You [...]

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Kyle on Creative Cohort, Feature - Feb 12