One of the issues I’ve been wrestling with the past few weeks is getting our media team connected with the creative team on a project that’s still a few months from fruition. So I’ve been looking at ads—specifically mobile ads (although it’s not what we’re developing)—through the lens of what happens when media buyers and creative teams work well together and what happens when they don’t.
Kyle on Advice, Agency Issues, In-House Issues - Apr 27
…thought we’d be the next Picasso or Thoreau – but groceries, cars, rent…
TK on Advice, Creativity - Apr 27
Yah, figured I’ve whined enough for one month. I’ll take a break. No complaints about lack of process, lack of proper briefs….and all that. Instead, I’m going to offer a word of encouragement. Get a sketchbook. Doesn’t have to be big, or fancy – and no – you don’t have to be from a design [...]
TK on Advice, Creativity - Apr 7