Articles by Kyle

8 Steps to Better Creative Input (with or without an AE)

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A recent discussion over at the LinkedIn Creative Directors Group asked the question, How to get good, focused input when you don’t have the luxury of having Account Execs on staff?

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Kyle on Advice, Agency Issues, Management, process - Jul 14

Advice For Students & Recent Grads

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With the Spring semester coming to a close, I had the opportunity to participate in portfolio reviews at local schools. I took notes on common mistakes and words of wisdom that floated through my head during each review, and several themes emerged. Read on for the tips…

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Kyle on Advice, Career Advice, Hiring - May 18

On Connecting Media Buyers and Creative Teams

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One of the issues I’ve been wrestling with the past few weeks is getting our media team connected with the creative team on a project that’s still a few months from fruition. So I’ve been looking at ads—specifically mobile ads (although it’s not what we’re developing)—through the lens of what happens when media buyers and creative teams work well together and what happens when they don’t.

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Kyle on Advice, Agency Issues, In-House Issues - Apr 27

Four Books That Can Make You a Better Creative Director

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This post came about thanks to a tweet from fellow CD Verne who asked for book recommendations that might be valuable to Creative Directors. In no particular order, here’s what I suggested:

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Kyle on Advice, Management - Mar 11

What Makes a Good Creative Director?

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There’s a great post over at The Denver Egotist: What Makes a Good Creative Director… it’s must-read stuff for anyone following this path.

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Kyle on Career Advice - Mar 5

Finding a Balance

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If I had to pick the #1 most important thing I have to do as a Creative Director, it’s this:

Create an environment where my creative team can do their very best work.

Sounds simple enough, but it’s a delicate balancing act that demands an ever-changing mix of approaches:

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Kyle on Advice, Career Advice, Management - Feb 20

Welcome to Creative Cohort!

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Creative Cohort is a place for creative directors who want to learn how to get better at what they do by sharing stories and advice, commiserating, mentoring and more. But say you’re not a creative director. Maybe you’re a student studying design or advertising, a coffee fetcher, production artist, copywriter, art director, freelancer,… whatever. You [...]

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Kyle on Creative Cohort, Feature - Feb 12