Topic: Agency Issues

8 Steps to Better Creative Input (with or without an AE)

2

A recent discussion over at the LinkedIn Creative Directors Group asked the question, How to get good, focused input when you don’t have the luxury of having Account Execs on staff?

[ Read the full article ]

Kyle on Advice, Agency Issues, Management, process - Jul 14

On Connecting Media Buyers and Creative Teams

2

One of the issues I’ve been wrestling with the past few weeks is getting our media team connected with the creative team on a project that’s still a few months from fruition. So I’ve been looking at ads—specifically mobile ads (although it’s not what we’re developing)—through the lens of what happens when media buyers and creative teams work well together and what happens when they don’t.

[ Read the full article ]

Kyle on Advice, Agency Issues, In-House Issues - Apr 27