Articles tagged with Management

Embrace the Copy

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A happy marriage of content and design is critical to creative success. Yet this key concept is lost on too many. Designers are graduating school without understanding how to work with a copywriter, and one-dimensional creative directors are letting them produce bad work.

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Kevin on Copywriting - Feb 19

Does a Four-Year Degree Matter?

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The problem with restricting creative hires to only those with four-year degrees is that it sets an artificial threshold that has nothing to do with the real qualification — talent.

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Kevin on Hiring - Feb 13